RELEVANT WORK EXPERIENCE

Shopzilla        Account Manager & Analyst, SEO/SEM    February 2010 – Present

Summary: Responsible for traffic buying on Google/Yahoo/Bing, managing a growing budget of $300,000 per month of Search Engine Marketing spend.
– Helping to implement an automated bidding strategy via Predictive Analytics and Optimization and other statistical models.
– Staying atop SEO trends, research and tracking progress, develop and maintain reporting, originate ideas for outbound promotion and linking strategies, educate and oversee content creation and search engine optimization of said content.
– Analysis of SEO and PPC trends and disruptions, and optimize performance based on findings.
– Excel, SQL, pivot tables, V-Lookups, database querying, reporting, data manipulation.

Tours4Fun        Internet Marketing Manager     July 2009 – January 2010

Summary: Responsible for the entirety of our online marketing efforts including but not limited to Paid Search (PPC), directing our internal and external SEO efforts, developing new revenue streams via Social Media, management of site improvement and conversion optimization projects, and developing overarching marketing strategies that might prove fruitful in the future, while maintaining a marketing budget of 4% of monthly sales.

Management
– Managed marketing department and acted as liaison between upper management and
product development team
– Managed offsite Indian and Chinese design, programming and website content teams
via off-hours ticket system and communicating during local night hours
Paid Advertising (Pay-per-click)
– Responsible for expanding the reach of our campaigns and exploring new areas while maintaining CPA and                                                 improving profitability across mainly Google and secondarily Yahoo and Bing.
– Managed bids, wrote and tested ad copy, created and restructured campaigns and adgroups
– Budget: Approximately $10,000 per month.
Search Engine Optimization
– Responsible for directing and overseeing the execution of our internal site optimization aimed towards higher rankings and increased relevant traffic from all major search engines, as well as managing the on-site and overseas team in this endeavor.
– Conceiving and implementing ideas to garner links from external sites in order to boost search engine rankings.
Social Media Marketing
– Researching and exploring other avenues of revenue such as Facebook advertising and Youtube sponsored videos
– Directed the efforts of our Social Media Marketing Manager
Conversion Optimization / Usability / Split Testing
– Conceiving and implementing site improvements and functionality in order to decrease metrics such as bounce rate and improve site interaction metrics such as time on site, pages viewed, and ultimately increase profitability.
– Implemented Google Website Optimizer split tests with our off-site programmers and design team
E-mail Marketing:
Promotions and follow up campaigns via email to encourage interaction and conversion.
Surveying customers to ensure satisfaction and assist in improving subsequent interaction.
Public Relations / Reputation Management
– Conceiving ideas and edited official company press releases via Marketwire.
– Ongoing surveillance for new developments affecting a company’s reputation and consumer satisfaction.
– Opportunistically searching for new ways to promote brand awareness and improve consumer perception.
Analytics
– Analyzing and interpreting website analytics to discover problems areas, conversion improvement opportunities, and new developments that affect profitability
– Google Analytics, OSCommerce and Clicktale

Digital Dot Management      Marketing Manager     Aug. 2008 – June 2009

Summary: Managed the marketing initiatives for multiple health supplements mainly via online channels while also venturing into radio. Hired and managed the marketing associates as well as managing the on-site and off-site developers and designers.

Management
– Hired and managed marketing associates and interns
– Managed offsite Indian design and programming team via off-hours ticket system and communication during local night hours
Search Engine Optimization:
– Same duties as above
Paid Advertising (Pay-per-click)
– Same duties as above
– Budget: Approximately $30,000 per month
Website Usability / Conversion / Split Testing
– Same duties as above, with the addition of split testing with Ultra Cart in addition to GWO
E-mail Marketing:
– Developing Lead Capture campaigns
– Worked with designers to create email templates to improve professionalism in our campaign
– Conceived of ideas, wrote all emails and tracked the success of various promotions.
Public Relations / Reputation Management
– Conceived of ideas for and wrote official company press releases via Businesswire, PRWeb and various free sites
– Monitored for any negative feedback regarding our products or services, responding where necessary
Affiliate Network Management
– Recruited new affiliates while monitoring existing ones and providing feedback to help them increase conversion
– Conception of new resources to improve affiliate conversion
Analytics
– Studied our various analytics programs for problem areas and ideas for improvement.
– Google Analytics, Ultra Cart Visistat, Quantcast and Clicktale

YoNaturals      Internet Marketing and Public Relations    Feb. 2008 – Aug. 2008

YoNaturals Healthy Vending began as a client and was my introduction to online Reputation Management and Social Media Marketing. After taking on more and more responsibility, the CEO offered me a full-time position with the company in order to manage all SEO efforts, Paid Search marketing, Social Media and Reputation Management.

Management
– Hired and managed a team of off-site writers, edited, SEO optimized and distributed their content via Social Media
channels.
Reputation Management / Brand Management
– Primary responsibility was to reduce the visibility of various internet complaints that significantly affected sales.
– Wrote press releases designed to rank for brand keywords and important search queries via Businesswire, Marketwire, PRWeb and various free sites
– Created content and managed the creation of content via hired writers.
– Promotion of our website and services to other websites, bloggers, forums, etc.
Social Media Marketing
– Creation and maintenance of more than 50 blogs and social media profiles and implementing linking strategies.
– Developed strategies to increase web presence, influence potential prospects and increase brand awareness.
– Blog promotion, Video distribution, social networking, social media profiles.
Search Engine Optimization:
– Optimization of 4 websites, improving metatags, internal linking, and external link-building.
– Creation of SEO optimized content for company websites and blogs
– Achieved top rankings for all our major keywords.
Paid Advertising (Pay-per-click)
– Keyword research, development and management of a successful lead capture campaign in competitive marketplace
Budget: $3,000 per month

Todd Harmon, Inc.           Marketing Intern    Nov. 2007 – May 2008

Summary: This internship was my introduction to online marketing, beginning with an education in the inner workings of the Google algorithm and PageRank which would serve as my foundation for all subsequent jobs. I started as an intern and became the company’s main link builder and writer for a variety of E-commerce web properties which sold high-end massage chairs and indoor furnishings.

Search Engine Optimization:
– Internal Optimization and external promotion for six websites in extremely competitive areas of e-commerce, and spearheaded in-bound linking strategies while managing a balanced link profile to avoid penalization.
Content Creation:
– Wrote and edited SEO optimized content for the websites.
– Wrote articles and sales copy while also optimizing for keyword density and latent semantic indexing.
Miscellaneous:
– Wore other hats from time to time as is often necessary in a small business environment: researched
distributors for new products, competitor research, etc.

CLIENT PROJECTS

LAVintage.com    Internet Marketing Manager    Aug. 2009 – Present
— Online Retailer of Authentic Vintage Clothing
– Manage, optimize and expand the paid search campaigns across all major search engines
– Paid Social Media Advertising (Facebook, MySpace)
– Source, contact and negotiate with other websites for advertising purposes and link-building
– Suggest and oversee SEO website improvements to improve indexation, link architecture, PageRank flow, and to improve search engine rankings.
– Keyword research for internal site optimization including dynamic meta tags for constantly fluctuating inventory
– Research and contact externals sites for link-building and affiliate relationships
– Analyze competitors and suggest business improvements for competitive purposes

Adkins Bee Removal       Internet Presence and SEO Consultant    May 2008 – Aug. 2008
– Conceived of and implemented promotional campaign which resulted in 1st page, 1st ranking on Google for the most competitive keyword in the industry “bee removal” (first spot rankings still remain at the time of this writing). This involved developing a strategy for online outreach to increase internet presence, planning web layout, and handling nation-wide expansion in a short period of time while maintaining and improving search engine rankings, web presence and traffic.
– In-bound link acquisition and link bait planning and promotion
– Internal website optimization (metatags, content and sitemap)
– Writing and editing content
– Quality control and optimization of the Pay-per-Click campaign
– Statistical Analysis

YoNaturals , Inc.
— Healthy Vending Machine Operator
– Began as my client for Reputation Management and developed into a full-time, salaried position.
(see work history above)